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Author Wihbey Davis utilizes role play examples applicable to virtually any sales situation. She outlines the concept of utilizing bridges, recovery, and avoiding objections within the sales message. I'm now perfecting my sales message to identify problems, pain and creating better, more profitable solutions!
Listening to this book reminded me of the value in using my drive time for self improvement!
I highly recommend this read to sales professionals AND anyone wanting to better their business (or personal life) communication skills.
This is an outstanding asset for anyone interested in improving lost (or never taught) sales skills. Mary Anne has "been there, done that" and has converted her successes to a book that, if followed, will help you from the first chapter.
The audio is easy to listen to and the narratives will help immediately while driving to your next appointment.
This book should be an essential piece in getting you to the financially successful economic independence goal you want for yourself. Isn't this the reason you got into sales in the first place?
Invest in yourself. Quit trying to figure it out on your own. Learn from the proven experience of others. Follow the proven techniques in this book.