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The material in this selection is entertaining, but hardly anything new. Most of the material comes from presentations by Zig Ziglar, Brian Flanagan, and lastly, Tom Ziglar, Zig's son. Throughout the presentations, there is mention of selling to a particular style, but that chapter is missing from the material. The problem is that Chapter 3 on the audio is the same as chapter 1. When you look at the downloadable supporting material, the problem is evident.
Beyond the error, however, the sections are entertaining as presenters, and they do help one begin to understand that there is a psychology to selling that the best sales people master. Techniques to address these challenges vary from types of closes to voice inflection. Zig Ziglar mentions two books of his that he recommends everyone read for more depth. I agree that one should, but am not sure one needs to listen to this audio. Better to buy the other books.
In general, most of the material in this book appears to be recycled as packaging to encourage other purchases. If this is your first listen to sales material, it will be entertaining and an acceptable first listen. Do not expect too much however.
6 of 7 people found this review helpful
Would you consider the audio edition of The Sales Mastery Academy to be better than the print version?
Well, this audio book included a printed version too.
What was one of the most memorable moments of The Sales Mastery Academy?
All of it.
Which character – as performed by the narrators – was your favorite?
If you were to make a film of this book, what would the tag line be?
none-its not that kind of book