The Sales Acceleration Formula

  • by Mark Roberge
  • Narrated by Robert Feifar
  • 6 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

Use data, technology, and inbound selling to build a remarkable team and accelerate sales.
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
In this audiobook he reveals his formulas for success. Listeners will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.
As SVP of worldwide sales and services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:

Hire the same successful salesperson every time - The Sales Hiring Formula
Train every salesperson in the same manner - The Sales Training Formula
Hold salespeople accountable to the same sales process - The Sales Management Formula
Provide salespeople with the same quality and quantity of leads every month - The Demand Generation Formula
Leverage technology to enable better buying for customers and faster selling for salespeople


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Customer Reviews

Most Helpful

The worst performance of an audio book

Would you consider the audio edition of The Sales Acceleration Formula to be better than the print version?

No, the content is great, but the narrator is a horrible business book reader. He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them.

What didn’t you like about Robert Feifar’s performance?

He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them. It seems robotic.

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- KP

Mind opening content.

Great thought leadership about how to expand our business through inbound lead generation and systematizing our sales process. I love the idea of taking the subjectivity out of the marketing and sales process and creating a scientific process behind building duplicatable results. It was a great book. Thanks Mark.
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- Jeffery Lewis, CFP

Book Details

  • Release Date: 07-07-2015
  • Publisher: Audible Studios