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Publisher's Summary

Use data, technology, and inbound selling to build a remarkable team and accelerate sales.
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
In this audiobook he reveals his formulas for success. Listeners will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.
As SVP of worldwide sales and services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:

Hire the same successful salesperson every time - The Sales Hiring Formula
Train every salesperson in the same manner - The Sales Training Formula
Hold salespeople accountable to the same sales process - The Sales Management Formula
Provide salespeople with the same quality and quantity of leads every month - The Demand Generation Formula
Leverage technology to enable better buying for customers and faster selling for salespeople

©2015 HubSpot, Inc.; Published by John Wiley & Sons, Inc., Hoboken, New Jersey (P)2015 Audible, Inc.
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Customer Reviews

Most Helpful

By William J Hurst on 04-27-16

A Book on Assembling a Sales Force and Some System, a Lot of Pitching for Hubspot

This book makes an overwhelming number of mentions about Hubspot, and I'm certain the book is written to target readers who would also make good Hubspot clients. It definitely comes off as a little to pitchy.

That being said, there are some very useful bits here about assembling a sales team, creating a hiring system and structuring compensation to align with the companies sales goals.

It's a useful read for those in any industry where sales is going to be the main driver, which is most industries. I wouldn't call it a fundamental guide but it's worth the read if you're an early stage startup founder or run a mid-size or larger business and trying to reach scale.

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3 of 3 people found this review helpful

By Jeffery Lewis, CFP on 07-16-15

Mind opening content.

Great thought leadership about how to expand our business through inbound lead generation and systematizing our sales process. I love the idea of taking the subjectivity out of the marketing and sales process and creating a scientific process behind building duplicatable results. It was a great book. Thanks Mark.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful

By James Fell on 02-02-17

Interesting Read

The principles that are raised in this book are really interesting having some direct applications. That said, I did find the reader a little annoying.

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1 of 1 people found this review helpful

By Gary on 09-21-16

Best book on Modern selling

What made the experience of listening to The Sales Acceleration Formula the most enjoyable?

I was surprised at how much insight the author shared in terms of how one one the best sales organizations in the world works. Genuinely ground breaking book especially for those selling SaaS.

What about Robert Feifar’s performance did you like?

He made it very easy to listen to

Was this a book you wanted to listen to all in one sitting?


Any additional comments?

Buy it and implement the ideas outlined

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