The Role of Marketing in Launching New Products

  • by Phil Baker
  • Narrated by Jennifer Van Dyck
  • 0 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money by Phil Baker, available in print and digital formats.
Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process. The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.


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Customer Reviews

Most Helpful

Marketing 101..No real depth.

Short and no strong information. I don't recommend at all. No idea how it got its rating
Read full review

- Michael Lee

Book Details

  • Release Date: 05-06-2010
  • Publisher: Audible Studios