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By Alex Volkov on 09-03-17
One of the top 10 Direct Response Marketing Bibles
If you could sum up The Robert Collier Letter Book in three words, what would they be?
Essential Marketing Knowlage
Who was your favorite character and why?
No characters involved as this is Nonfiction. However what Robert talks about and breaks down is something you cannot miss if you are in business or marketing.
Have you listened to any of John Edmondson’s other performances? How does this one compare?
This is the first time ive listened to him, so far from his performance was great.
Was there a moment in the book that particularly moved you?
The book is filled with knowlage from start to finish so it's hard to really pick however, the chapter on supplying that impulse, the six essentials and selling 2 million dollars worth of O.Henry stories we're very good.
Any additional comments?
This is an essential read or listen for any marketer so I would recomend everyone who is in the field to buy it, take notes and study it.