A Knowledge@Wharton Original
After President Barack Obama's announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities - and risks - should US companies consider as they explore the business potential of one of the largest markets in the Caribbean?
The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth audiobook, Knowledge@Wharton, The Wharton School's online journal of business analysis, addresses:
Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries
Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture
The political and economic risks and hurdles: An analysis of what could speed up - or derail - progress in relations
The Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-listen for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.
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