The Rise of The Creative Class

  • by Richard Florida
  • Narrated by Mark Boyett
  • 14 hrs and 16 mins
  • Unabridged Audiobook

Publisher's Summary

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.
Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.
The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

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What the Critics Say



The Washington Monthly 2002 Annual Political Book Award Winner

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Customer Reviews

Most Helpful

Thought Provoking

Florida is concerned with what makes cities grow and prosper. He looks at technological and social trends in those whcih are successful and those which are not. A key is diversity of thinking an openness to new ideas, for example. I suggest that Florida's thinking is thought provoking, but I am still wary and not totally convinced. I suppose Michael Porter has gotten to me first - but the two are not necessarily incompatible. I wish I had come away from the book with a clearer understanding of how my area of the country could become successful in Florida's terms.

Ultimately, this volume is well worth the ear time of anyone concerned about economic development in any US region or city. Come to his book with an open mind and you will not be disappointed. It is well written, neatly organized, and the reading of Mark Boyett is quite good.
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- Roy

Interesting

Interesting synopsis of a cultural force in America today.
Keep in mind this book is a little dated, 2000, but a lot of the info is still relevant.
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- Peter Y. Chapman

Book Details

  • Release Date: 06-29-2010
  • Publisher: Audible Studios