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Publisher's Summary

Get a practical, actionable, three-step process to build and leverage important relationships.
Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers - but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.
This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online.

Develop the right mindset - understand that personal relationships are vital to business success, both offline and online
Ask the right questions - discover the common ground you share with others
Do the right thing - be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build
Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge

With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.
©2011 John Wiley & Sons (P)2015 Delta Leadership, Inc.
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Customer Reviews

Most Helpful
3 out of 5 stars
By Humberto on 03-16-15

Refers to charts and links :(

Would you recommend this book to a friend? Why or why not?

The book is actually pretty good if you are completely new to sales, if you have done marketing or sales successfully for a while now this book might prove a simple validation of your processes.

The one bad thing is that it refers to charts and links through out.

How would you have changed the story to make it more enjoyable?

Have a complimentary .pdf to download with the graphs, images and links the book refers to.

Which character – as performed by Matthew W Porter – was your favorite?


Who do you think would benefit most from listening to The Relationship Edge?

Newbie Sales professionals

Any additional comments?


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1 of 1 people found this review helpful

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