The Referral of a Lifetime

  • by Tim Templeton
  • Narrated by Michael Mish
  • 3 hrs and 36 mins
  • Unabridged Audiobook

Publisher's Summary

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople.
Each of the four represents a "type" in this schema, from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.


What the Critics Say

"Entertaining, engaging and informational, The Referral of a Lifetime is packed with great insights and direction on how to build a profitable, relational-based company and keep it that way." (Fred Johnston, Director of Marketing, Personal Coaching Division, Franklin Covey)


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Customer Reviews

Most Helpful

A real path to success

I have been in sales for nearly 40 years and have just found the book that explains in detail what it takes to obtain referrals. No gimmicks, no tricks!
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- Michael K Hooker

The Answer to the Dreaded Cold Call

Years ago I read about "the Rule of 250" but Tim Templeton presents that rule in a great story that makes sense and is easy to listen to.
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- Mike

Book Details

  • Release Date: 09-10-2010
  • Publisher: Audible Studios