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John Jantsch has done a great job at synthesizing the soft-skills of real world networking with the overview of the online landscape and best practices in networking online. It inspires quick action, but also in thoughtful content creation that generates inbound traffic are beneficial for business owners. I enjoyed the author reading of this book as well.
6 of 6 people found this review helpful
I enjoyed the Referral Engine very much. It's a quick read/listen and is easy to have on during commutes or while excercising. It definitely gives you an almost overwhelming amount of info on how to create a successful referral system for your business. We all know referrals are often the best kind of customers. Who wouldn't want more? This book shows you how to get them easily.
If you read it once, it can be overwhelming, so just take what pieces work for you. Read it again and focus on those pieces.
12 of 13 people found this review helpful
That was 6 hours and 49 minutes of my life that I won't get back. And it wasn't a valuable use of my time.
This book has every appearance of being written with the sole purpose of making money. Nothing wrong with that in itself, but it delivers no value. Most of the book is taken up with stating the obvious - that you have to keep your customers happy by looking after them to stand any chance of getting referrals. The 'advice' was regurgitated from other sources (Brian Tracy amongst others) and the references are already well known.
I am planning a referral system for our customers as they are all so enthusiastic about the service that we deliver and was hoping that this book would be a kind of manual on how to do it. I was really dissapointed.
My advice - don't waste your money on this book.
4 of 4 people found this review helpful
Searching for inspiration to hoof my business ahead of the competition i took this audio book on holiday and listened to it most days.Seeing how others have done something so well, and John gives lots of examples, is not always easy to translate to your own set of circumstances.
But persistence pays, and a week after coming back i had that breakthrough idea that i am now buzzing about.
The books brilliant and it will make you brilliant too.
3 of 3 people found this review helpful
OK information but not very engaging. I didn't really take that much out of it.
Great examples of building referral systems that align with your marketing strategy. Loved the ideas of network group self built