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Publisher's Summary

There are lots of books that offer advice on how to start a company – but the vast majority are wrong. As Enterprise Editor for the Financial Times, Jonathan Moules has profiled hundreds of companies and their owners. Here, he uses this knowledge to explain why, in many cases, the received wisdom on entrepreneurship isn’t necessarily the best way of achieving success.
Packed with examples of high-flying entrepreneurs who have done things differently – including the New York-based GILT Groupe and Silicon Valley advertising company Criteo – Moules demonstrates why you don’t need a business plan, why there’s nothing wrong with copying someone else’s idea, why you should put your prices up when things get tough, and why cutting costs can kill your business.
©2012 Jonathan Moules (P)2012 Audible Ltd
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Customer Reviews

Most Helpful
1 out of 5 stars
By Diego on 07-23-12

Disorganized, brings little new

What would have made The Rebel Entrepreneur better?

The only thing vaguely interesting about this is the chapter 1 position against external funding in early stages. The rest are verbose platitudes filled with examples of enterprises that are already successes, with little in the way of failures or struggling start-ups.

Maybe this would make sense to a middle manager. For me, in a tech start-up -- waste of time.

Has The Rebel Entrepreneur turned you off from other books in this genre?


Did the narration match the pace of the story?


If you could play editor, what scene or scenes would you have cut from The Rebel Entrepreneur?

Everything but the firs two chapters.

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7 of 7 people found this review helpful

2 out of 5 stars
By Sandra on 04-24-13


This book wasn’t for you, but who do you think might enjoy it more?

I dont think anybody would really enjoy it. no no no.

Would you recommend The Rebel Entrepreneur to your friends? Why or why not?

sincerely i would not reccomend this book. its wasting of time. dry.dry. nothing new. seems that it was created from reading of other better authors and released just to make money. thats my opinion.

What three words best describe Nigel Pilkington’s voice?

hard to listen in the beggining until you get used to it.if book is great than any voice is fine.

What character would you cut from The Rebel Entrepreneur?

i listened to long ago to remember all of them .

Any additional comments?

get brian tracy

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