There are lots of books that offer advice on how to start a company – but the vast majority are wrong. As Enterprise Editor for the Financial Times, Jonathan Moules has profiled hundreds of companies and their owners. Here, he uses this knowledge to explain why, in many cases, the received wisdom on entrepreneurship isn’t necessarily the best way of achieving success.
Packed with examples of high-flying entrepreneurs who have done things differently – including the New York-based GILT Groupe and Silicon Valley advertising company Criteo – Moules demonstrates why you don’t need a business plan, why there’s nothing wrong with copying someone else’s idea, why you should put your prices up when things get tough, and why cutting costs can kill your business.
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Disorganized, brings little new
The only thing vaguely interesting about this is the chapter 1 position against external funding in early stages. The rest are verbose platitudes filled with examples of enterprises that are already successes, with little in the way of failures or struggling start-ups.
Maybe this would make sense to a middle manager. For me, in a tech start-up -- waste of time.
Everything but the firs two chapters.
I dont think anybody would really enjoy it. no no no.
sincerely i would not reccomend this book. its wasting of time. dry.dry. nothing new. seems that it was created from reading of other better authors and released just to make money. thats my opinion.
hard to listen in the beggining until you get used to it.if book is great than any voice is fine.
i listened to long ago to remember all of them .
get brian tracy