The Real Madrid Way
- How Values Created the Most Successful Sports Team on the Planet
- Narrated by: Charles Constant
- Length: 8 hrs and 54 mins
- Unabridged Audiobook
- Release date: 12-05-17
- Language: English
- Publisher: Tantor Audio
Regular price: $27.99
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How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.
Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
Customer ReviewsMost Helpful
By Fabian Moreno on 06-26-18
Good book for Real fans and sports business execs
Good insights into Real Madrid and its business organization. The narrator mispronounced a number of names that were repeated frequently. This made the listening experience less enjoyable.