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Publisher's Summary

Pontefract combines years of experience and research on employee engagement, behavior, and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition - if there is a positive interconnection between the three distinct definitions of purpose - the benefits should be felt by employees, teams, the organization, customers, and, perhaps most importantly, society as a whole. We can refer to this balanced state as the "sweet spot". When one area is lacking or ignored, the results range from disengagement and apathy to lack of growth and even bankruptcy.
The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mind-set on a personal level for the organization where they are employed and in their role at work, too.
A business leader who is committed to purpose will create purpose for the organization. An employee who feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This sweet spot of purpose creates a reciprocal relationship between all three areas and sits at the center of Pontefract's work.
©2016 Dan Pontefract (P)2016 Dan Pontefract
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Customer Reviews

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By Joanne on 10-01-17

An Important Insight for Career & Work Fulfullment

Dan offers up some great insights, messages and stories to help us think about our purpose in the career we choose and the work we do to bring us a sense of joy and well being in our lives. I enjoyed Dan’s analogies and examples throughout this book in helping me reflect on my career that included a variety of different roles and jobs, my level of engagement in those jobs, my work relationships and alignment to the corporate culture, and dedication in ensuring my actions and results benefited our customers, our team and our shareholders. I think the guidance in this book for finding and discovering the ‘sweet spot’ applies no matter where you are in your life journey – whether you are new to the workforce, just out of school, college or university, seasoned in the work force and/or retired and seeking new opportunities that open up new doors of interest and ‘purpose’.

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