The Pumpkin Plan

  • by Mike Michalowicz
  • Narrated by Mike Michalowicz
  • 6 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?


Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

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What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

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Customer Reviews

Most Helpful

This is the book I've been looking for

I've been thinking of narrowing my marketing for a while, to focus on one area and one niche of customers. This book takes it even further and shows me how to do it step by step, and WHY I need to to it.

I love the "assignments." Some of them reinforce what I've already done in my business (via "Book Yourself Solid" by Michael Port) and some of them take it even further.

This is an excellent book and I recommend it for any solopreneur / entrepreneur who wants to really be serious about getting out of "overwhelm" and get their business on the right track.

With regard to the narration, it cracked me up that he came up with a different voice for each of his client quotes. Appeals to my theater girl background.
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- L. Dakin

Incredible plan for business & life in general

What made the experience of listening to The Pumpkin Plan the most enjoyable?

He was so detailed in all of his examples and theory's, I'm very happy with my purchase and am already listening to the book over and implementing some of his advice in my daily life.


What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?

Funny guy, stays animated the whole time and keeps you interested.


Any additional comments?

The best thing about this book was the way that he pumpkin (business) planned a number of different industries, my favorite was music. He basically gives you full walkthroughs of how to use the plan to grow your business real big.

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- Vic

Book Details

  • Release Date: 07-05-2012
  • Publisher: Gildan Media, LLC