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Publisher's Summary

With Brian Tracy’s The Psychology of Selling you will learn how to program yourself for success.
How would you like to triple your income in just 12 months?
That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
“Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions you’ll learn the field-tested techniques that will give you that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:

Why the top 20 percent of salespeople earn 16 times the average of the rest.
The 10 characteristics of superior salespeople.
The psychology of buying.
How to break a prospect’s preoccupation.
Why goal setting is a key to sales success.
Six ways to increase effectiveness.
How to deal with a prospect’s nine most common objections.
The Law of Six and how it can help you.
And so much more!

©1985 Nightingale Conant for Brian Tracy (P)1985 Nightingale Conant
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Customer Reviews

Most Helpful
5 out of 5 stars
By Mero Mero on 12-19-15

This Is What I Read Before Every Sale

Would you consider the audio edition of The Psychology of Selling to be better than the print version?

Yes. I have read the printed version, yet Brian Tracy truly brings his lessons alive with his profound mastery of tone and diction. Superb use of pauses during audiobook. Both are great works. Yet I feel he speaks to you directly in audiobook, which creates a long lasting impact.

What did you like best about this story?

Brian Tracy's knowledge. This is a man who is a proven wealthy sales master in his field. I love how he combines factual data with experience with stories that he uses to help explain his topics. Nothing better than an example combined with just the right amount of useful information. I use this book as my reference guide during any stage in the sale. I first read his book and within two days closed 3 deals that had been lagging. I had continually fell victim to a common sales problem, fear of closing. We've all been there, yet this man gave me an arsenal of tools. I'll never forget the first time I used one of his techniques. Prospect gave me the "I'm busy all week, lets meet another time." I used to get that ALL the time, and it would take 3-8 times before I could close. Immediately, I responded with "I understand. Lets pull out our calenders and see when would be best for you." Confirmed appointment. Closure in two meetings. Genius.

Which character – as performed by Brian Tracy – was your favorite?

I'd have to say when he told the story about the RV salesman. The man who would cruise around in a brand new RV and show prospects what it would be like to take a cruise in such a wonderful piece of machinery. :)

Was this a book you wanted to listen to all in one sitting?

Yes and No. Although I could not stop listening, I found this book helped me best immediately before and after a sale. Before, so I can touch up on a few points I needed to work on, and after to go over my sale and compare it to how Brian Tracy does it. Best way to apply knowledge.

Any additional comments?

Just wanted to say thank you to Brian Tracy and Audible, if Brian ever reads this, as this has truly made me a salesman in an entirely different level. Before I was making 10-20k quarterly. Now I've doubled that income and spent half as much time prospecting as before. More time closing sales and asking for referrals :)

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5 of 5 people found this review helpful

5 out of 5 stars
By Peter R. Stmartin on 08-25-15

Energizing and a Lot of Good Info

I'm new to sales, and this is a great starter book. The speaker provides a lot of insight into sales and working on yourself. As is the common stereotype of sales, I was worried about manipulating people into purchasing something they are not interested in. Brian shows how to sell with integrity and enthusiasm.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Luke on 04-25-18

Great insight

A very concise and inspirational look into how the successful sales persons mind works, I thoroughly enjoyed it.

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5 out of 5 stars
By Jo Jo on 12-14-17


I absolutely loved it! Quick, sharp, straight to the point, massively educational. I've already bought paper copy so I can mark on it and make notes. I highly recommend it to all sales people. I wish I've read it ten years ago...

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