The Project Manager's MBA
- How to Translate Project Decisions into Business Success
- Narrated by: Tim Andres Pabon
- Length: 10 hrs and 15 mins
- Unabridged Audiobook
- Release date: 07-07-17
- Language: English
- Publisher: Gildan Media, LLC
Regular price: $19.59
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Cohen and Graham walk project managers through basic business concepts such as value creation, accounting and finance, strategy, and marketing. They connect these concepts to the decisions project managers face every day. And they make it easy to apply the resulting solutions on the job through a unique business systems calculator. Listeners can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes, to determine the overall impact of proposed project changes, and to evaluate the economic results of many decisions they make.
Cohen and Graham's principles apply equally to projects in business, nonprofit, and government organizations. And each one is illustrated through case studies drawn from a range of industries, including pharmaceuticals, the technology sector, even the winemaking business. Whether the mandate is to get new products to market, improve the infrastructure, or better serve customers and clients, this audiobook teaches project managers how to make day-to-day decisions from an upper-management perspective. And it provides a blueprint for planning and pitching potential projects that demonstrates a higher level of business savvy.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.