Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.
Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:
Create an inspiring brand story
Answer the one question that matters most
Paint a specific, memorable, and consistent vision
Make numbers meaningful
Deliver unforgettable moments
Build visually engaging slides
Master stage presence
Make it look effortless
Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.
With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.
Steve Jobs was a hard act to follow, but once you start using his techniques in your own presentations, you’ll be hard to forget.
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A book that will change the way you present
The Presentation Secrets of Steve Jobs
My presentations will never be the same! I learned so much from this book. I listened to this book in one sitting! Steve Jobs’ presentations catapulted him to messianic status and Apple to being the epicycloid of the smart phone industry. Although his presentations seems informal and spontaneous, this book clearly shows a pattern that Jobs used and emphasizes the hours of practice that produced these insanely great presentations. Toastmasters International has been helping people learn and practice tools to help them become great speakers for decades. This book takes those principles of gestures, eye contact, using a prop, writing it out, organizing the content, using vocal variety and the pause, and gives examples of where jobs used them and what he said.
Then comes the “insanely great” part: Jobs threw in a “Holy Smokes!!!” moment and reinterpreted the use of slides. How to create the HS moment is included and can be adapted to any topic. For anyone who uses PowerPoint in their presentations, this book is a must! Learning how to use the slides like Jobs did can change the audience from yawning to inspired.
When I want to increase my understanding of a topic, I borrow the book from the library and buy the Audible book. I listen as I read. This narrator made a mess of the book. Many paragraphs were totally skipped, he paraphrased and changed words. He totally skipped examples from Steve’s speeches. He read so slowly that when I listened to the book alone, I had to change the reading rate to 1.5.