The Portable M.B.A. in Marketing

  • by Alexander Hiam, Charles D. Schewe
  • Narrated by Mario Machado
  • 5 hrs and 24 mins
  • Abridged Audiobook

Publisher's Summary

In the rapidly changing business environment of today, education has become the key to advancement. Managers - indeed all employees - must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.


What the Critics Say

"I really resonated with this system... The Enneagram combines a lot of knowledge gained over the years, from spiritual and psychological traditions, and distills it into a very credible, easy-to-grasp system." (Carol, 6/16/98)


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Customer Reviews

Most Helpful

Some good material, but dated and boring

There is some good material in this book. However, it suffers the following problems:

1. Material is dated. Examples are from the 80s, which was particularly disturbing when they mentioned Xerox's management paradigm (Xerox's "overhaul" actually blew up in their face, and they switched to Six Sigma in 1999)

2. Not much on how to get your word out to others. Just lots on the theory of marketing.

3. Audio is recorded in 3 quality or lower.

4. It's boring. The reader is not engaging at all.

5. Most of the material seems like you really need to go over a print copy to understand it.

6. There are a lot of better books to spend your money and Audible credits on.
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- Daniel

This Is a Joke.

I have no idea whether or not the contents of this audio book are valuable, because I never got that far. This is one of the most painful to listen to recordings I've heard in quite some time. As I listened to as much as I was able to stomach (only about 5 minutes), I couldn’t help but think how closely the sound quality - or lack thereof - and narration of this program resembled the audio from the old driver’s-ed films (produced in the 60’s) I saw back in high school. The only thing missing was the film projector sound effects. Agonizing.
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- Kent

Book Details

  • Release Date: 12-16-1999
  • Publisher: Phoenix Books