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Publisher's Summary

Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.
Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, saw the 1990s as "the shakeup decade" - a time for acting upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including:

Down-Aging: a second adolescence for our aging population
Cashing Out: the move away from the rat race and back to ourselves
S.O.S.: Saving our Society - and our world

The future is a serious business - for your company, your family, and your own sense of well being - and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.
©1992 Faith Popcorn (P)2004 Simon & Schuster Audio
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Customer Reviews

Most Helpful

By Dylan on 02-28-10

Great info...20 years ago

Made the mistake of not reading the PUBLISHED date, rather than the RELEASED date. Good info, to be sure, but it's no longer relevant, since the predictions are targeting the year 2000.

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7 of 7 people found this review helpful


By walter on 03-24-15

Popcorn Report: Relevant Today

Faith Popcorn will always be relevant! She effectively speaks about an approach to forecasting using broad stokes so that everybody gets it. Her words are good for the most experienced marketer to the everyday consumer who just wants to get a hand up!

I read this book in graduate school over 20 years ago! It's still works!

WDM, PhD

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1 of 1 people found this review helpful

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