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Made the mistake of not reading the PUBLISHED date, rather than the RELEASED date. Good info, to be sure, but it's no longer relevant, since the predictions are targeting the year 2000.
7 of 7 people found this review helpful
Faith Popcorn will always be relevant! She effectively speaks about an approach to forecasting using broad stokes so that everybody gets it. Her words are good for the most experienced marketer to the everyday consumer who just wants to get a hand up!
I read this book in graduate school over 20 years ago! It's still works!
1 of 1 people found this review helpful