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Publisher's Summary

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say?
You guessed it - persuasion!
The art and science of persuasion is something that is often overlooked, and yet persuasion is a key skill in every job we get, every relationship we have, and every decision we make.
We are either in the act of being persuaded, or persuading others.
The average person does not know that they have this skill buried deep inside of them and so many doubt they have the ability to influence others in one way or another. With the information provided in this book, you will gain the knowledge to unlock your persuasive potential!
In this book you will learn:

The brain science that drives persuasion in ourselves and others
The six-step process to overcome any resistance and be persuasive
Effective persuasion techniques
How to tap into someone's belief systems and use it to your advantage
Why empathy is a key pillar of any persuasive argument
And much, much more!

If you have ever wanted to become a persuasive mastermind, the key lies in understanding human psychology, and the science behind why we make the decisions we do. Armed with this knowledge, you will have a unique advantage in every social interaction.
Learn the science behind persuasive techniques that can radically transform your success in every aspect of life - from business to relationships to personal success. So what are you waiting for? Pick up a copy of The Persuasion Equation: Influence Others with the Science of Persuasive Psychology today and start to transform your life with these powerful psychological secrets!
©2017 Modern Psychology Publishing (P)2017 Modern Psychology Publishing
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