The Payoff Principle

  • by Dr. Alan R. Zimmerman
  • Narrated by Len Goodman
  • 8 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

Where do you hope to go with your life, your career, and your relationships? How will you muster the energy to keep on keeping on, in the good times and the bad? What skills do you have to learn - and then use - to make sure you get the payoffs you really want in your professional life and your personal life?The problem with so many positive-thinking books and self-help routines is that they don't give you the whole formula. The Payoff Principle gives you that formula - Purpose + Passion + Process = Payoff - and then works as your guidebook, teaching you how to apply the formula to achieve success at work, at home, and everywhere you go.
When you find purpose in what you do, exhibit passion for the outcome, and master the process to make it happen, you produce the payoffs you want, need, and deserve.
Plenty of people have done exactly that, whether consciously and deliberately or accidentally and luckily. But, you don't have to depend on luck anymore. You have a formula for getting what you want. You have a practical set of strategies guaranteed to deliver greater happiness and success than you've ever experienced. All you have to do now is listen to The Payoff Principle to learn how to implement the formula to experience the new-and-complete you.


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Customer Reviews

Most Helpful


If you only buy one book, this the only self improvement book you will need. I may give it to my adult children for Christmas. I give them at least one really good book and it is usually a book that I think is destined to be a classic. This is definitely one that is in that category.
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- C. Toenyes

Excellent book!

Would you listen to The Payoff Principle again? Why?

I am planning to study the book and listen over and over - easy to apply principles!

What was one of the most memorable moments of The Payoff Principle?

Passion is my area that I need work in!

Which character – as performed by Len Goodman – was your favorite?

Looking forward to listening - I have read the book once and am now going back to study it.

If you were to make a film of this book, what would the tag line be?

Change you before you change the world.

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- shenanwall

Book Details

  • Release Date: 12-04-2014
  • Publisher: Forrester Audio Networx