The One Minute Negotiator

  • by Don Hutson, George Lucas
  • Narrated by Don Hutson
  • 2 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

Don Hutson and George Lucas's business parable on overcoming "negotiaphobia" is now available on audio!
Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened. This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy. Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but finds himself in trouble because his profit margins are so slim—he's giving too much away to close the deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process that not only helps him make more profit but can be applied anywhere, on the job or off.
The key to the process is flexibility. No two negotiations are alike—one strategy cannot fit all. The One Minute Negotiator teaches you four viable strategies and shows you how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.
Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll never walk away thinking about what you should have asked or what you might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.


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Customer Reviews

Most Helpful

Good information and a great performance

I never thought much about negotiations, In fact, I thought that "negotiations" only happened durring a big purchase or a big event like accepting a new job. Well was I ever wrong! This book opened my eyes to the negotiation process, and in doing so, helped me see that negotiations are a part of my everyday life.

The performance was great and the content was concise and insightful.
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- Kevin

Simple...and Powerful! Highly Recommend!

Get ready to take your negotiations and sales to the next level with this book. Simple techniques you can apply immediately to your personal and professional lives.

Mark Bowser
Author of "Sales Success" with Zig Ziglar
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- Mark Bowser

Book Details

  • Release Date: 12-28-2010
  • Publisher: Simon & Schuster Audio