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Publisher's Summary

If you have ever questioned the status quo and wondered how corporate America can keep from being blind-sided, make sure to join Bill Quest in his journey to regain his market share. The Ole Degree: The Blind Side of Marketing challenges listeners to move beyond mainstream thinking and include peripheral vision, so that they can compete in today's new pluri-business context. The Ole Degree points to the invisible forces that often remain below the radar.In this unfamiliar business arena where peripheral markets, especially culture markets, are tipping the balance of large-scale business growth, it would be wise to complete The Ole Degree.
©2006 Jesus Ramirez and Paul T. Goya; (P)2006 Schola Publishing
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Customer Reviews

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5 out of 5 stars
By Jesus on 04-03-08

This is what is going on with the Obama campaign

Did Obama come out of nowhere or did he understand the neglected culture-view of the people who have come out in droves to register and vote for him. This is what The Ol? Degree is about.

The basic premise is that there are neglected legions of like-minded, like-culture-viewed people with unmet needs who are waiting for a brand to serve as the screen for the movie they have been invisibly watching... Patiently. It is a collective consciousness with no solution on the horizon.

The graduate holding an Ol? Degree, one that understands the orientation can see the HOLES in the data (the blindside). Degreed individuals who learn to harness the uncovered HOLES can then learn to address the neglected culture-views with the proper cultural respect so that he/she does not interrupt the growing nature and propagation of this replicating insight.

Meanwhile, the people who live by the numbers, by the data, are vulnerable in this day and age. Data is history. It is not an insight that will automatically re-run. People believe that because the market behaved positively it will do so tomorrow.

The Ole Degree painfully and metaphorically is happening to our economy and country.

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