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This book contains literally hundreds of great examples of "meaningful" marketing (where the marketing activity itself adds value to the customer's life). Nearly all the small case studies are applicable and you can walk away with something to use in your own business. The author gives examples from many industries and ties the examples to his key points and gives a brief history of several waves of marketing theory. There are examples of a wide variety of marketing program types (e.g., relationship, engagement, communication, loyalty, etc). The second half of the book presents the method for creating a meaningful marketing program. The narrator is engaging and is a good fit for the content.
5 of 5 people found this review helpful
Really enjoyed this entire book. It is up to date and relevant and clearly speaks to the next generations of buyers and I would recommend to anyone looking to grow their business.
4 of 4 people found this review helpful