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Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
"Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three." (Pete Blackshaw, EVP, Digital Strategic Services, Nielson Online)
Customer ReviewsMost Helpful
By Olaf on 12-28-10
Great marketing insights and valuable takeaways
This book contains literally hundreds of great examples of "meaningful" marketing (where the marketing activity itself adds value to the customer's life). Nearly all the small case studies are applicable and you can walk away with something to use in your own business. The author gives examples from many industries and ties the examples to his key points and gives a brief history of several waves of marketing theory. There are examples of a wide variety of marketing program types (e.g., relationship, engagement, communication, loyalty, etc). The second half of the book presents the method for creating a meaningful marketing program. The narrator is engaging and is a good fit for the content.
5 of 5 people found this review helpful
By Russell on 01-03-10
Breath of fresh marketing air
Really enjoyed this entire book. It is up to date and relevant and clearly speaks to the next generations of buyers and I would recommend to anyone looking to grow their business.
4 of 4 people found this review helpful