The New York Times Pocket MBA

  • by Edward E. Williams, James R. Thompson, H. Albert Napier
  • Narrated by Eric Conger
  • 1 hrs and 46 mins
  • Unabridged Audiobook

Publisher's Summary

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.


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Customer Reviews

Most Helpful

Not a book to be listened to

Get the book. The material is not listenable.
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- Marker


kind of like a lecture
Read full review

- Albert

Book Details

  • Release Date: 12-04-2000
  • Publisher: Listen & Live Audio, Inc.