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Publisher's Summary

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.
©1999 The New York Times (P)2000 Listen and Live Audio Inc.
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Critic Reviews

Customer Reviews

Most Helpful

By Andy on 11-26-05

Good for review, not for first timer

This book is a good review if it's been a few years since you've taken marketing. He covers several of the key issues you face in business and reminds you of the big picture.

This is NOT for you if you are a small business and need ideas on a tight budget, as most of the material is biased to big business and advertizing with a large budget.

I also do not recommend this book as a first-time guide to marketing. He jumps right into details of marketing, and I recommend a background understanding.

Lastly, I have to say that I feel this book is due to be updated. He references "We don't know what will happen with the Y2K bug", and "It will change the SUV market when Ford releases the Excursion next year." It doesn't make the book bad, but it makes it hard to focus on the example when you're driving down the road and you see several Excursions, and he says "we won't know what the Excursion will do when it comes out".

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6 of 6 people found this review helpful


By Kenny on 03-09-05

25 Keys Don't Matter If They Don't Work!

This is one of the blandest titles I've ever listened to in recent memory. Don't know if it is because this book doesn't translate well to being read aloud (don't think so), but it feels disjointed at times. The text references things in our culture that are recent like the Hummer, Ford Excusion, etc, so it does feel like a very up-to-date text when you're listening to it. But the content of the "keys" aren't all relevant in today's modern digital world. Take it from someone with an MBA in Marketing from a top 3 school. You may need 25 keys, but these are not the 25 you need.

Do yourself a favor and click away from this page fast and remove the item from your shopping cart.

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6 of 7 people found this review helpful

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By bhavna on 11-08-11

Good Book !!!

Its really a good book and worth buying this book . It is one of the great book provided by Audible .

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0 of 1 people found this review helpful

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