The New York Times Pocket MBA

  • by Michael A. Kamins
  • Narrated by Grover Gardner
  • 2 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.


What the Critics Say

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Customer Reviews

Most Helpful

Well pitched for the prospective MBA student

Kamins illustrates principles with tangible examples and keeps the tone light. I felt like I was privileged to be attending an introductory lecture on an MBA course given by an approachable and communicative teacher. Gardner's avuncular reading is a fine match and very listenable. If Audible offered a longer Kamins/Gardner text on this subject I'd buy it.
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- Max

Good for review, not for first timer

This book is a good review if it's been a few years since you've taken marketing. He covers several of the key issues you face in business and reminds you of the big picture.

This is NOT for you if you are a small business and need ideas on a tight budget, as most of the material is biased to big business and advertizing with a large budget.

I also do not recommend this book as a first-time guide to marketing. He jumps right into details of marketing, and I recommend a background understanding.

Lastly, I have to say that I feel this book is due to be updated. He references "We don't know what will happen with the Y2K bug", and "It will change the SUV market when Ford releases the Excursion next year." It doesn't make the book bad, but it makes it hard to focus on the example when you're driving down the road and you see several Excursions, and he says "we won't know what the Excursion will do when it comes out".
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- Andy

Book Details

  • Release Date: 06-23-2000
  • Publisher: Listen & Live Audio, Inc.