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Publisher's Summary

Learn the 25 keys to securing the funds to start a business and keep it growing, including planning how much capital you'll need and how you'll use it and achieving the appropriate mix between equity and debt in the capital structure of your firm. Business Financing is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by the New York Times business editors, presents 25 key principles of specific areas of business expertise.
©2000 The New York Times; (P) 2001 Listen & Live Audio, Inc.
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Customer Reviews

Most Helpful

By Alexeter on 05-09-05

Content better suited for the book

The book conatins good practical finance information for the non-finance person. However, the subject matter better lends itself to a book format where you can work through the examples. Verbal math is trying, especially given the reader. There's a reason finance guys aren't narrators. Skip the audio, thumb through the book and if it looks helpful, buy it in printed version.

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5 of 6 people found this review helpful

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