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The author has a pleasent English accent and delivers his material well. This stuff is not going to be anything new to a hardened sales exec who has been going door to door for the last twenty years but it might apply some theory to their methods. I like the way he ties persuasion theory in with real life situations and stories from his own life. If you are looking for some easy to apply techniques to get your own way a bit more and a few more of the things in life you want then this is a good buy. Don't expect the atom to be deconstructed before your eyes but the principles are usable and effective from my humble opinion.
5 of 6 people found this review helpful
The techniques in this book are nothing new.
I can't help but get the feeling I was listening to a fast-speaking car salesman the whole way through. He keeps referring to hypnosis and techniques derived from hypnosis. That was not at all what I was looking for, and I have to stretch to acknowledge the references he's making. The "new science" part of his title is just downright misleading. I've heard all this stuff a long time ago.
If you have read absolutely nothing about persuasion techniques, and are looking for something practical to help you understand a few this book might offer you a tidbit or two. Otherwise I think you'll end up like me, and feel like you wasted your money.
6 of 10 people found this review helpful
It is a lot of powerful information packed in a 3hrs. book.
Not only you get what you want (with a lot of practice) but to understand when you are being taken advantage off, as well. It made me think a good deal about the world politics, people around me and my communication with my child. I am planning on to buy the book to keep it as a communication manual.
And highly recommended as the narrator is also the writer himself.
6 of 6 people found this review helpful
So far I have listened to this twice now. This is very powerful stuff. I have been listening in the car but I recommend that you really need to have pen and paper to hand there are so many techniques to learn. I'm not a sales person and as Craig says you don't have to be to use these techniques. We all have to sell ideas from getting the kids to do the dishwasher to getting projects done on time. A must for all who want to be master communicators!
2 of 2 people found this review helpful