• The New Science of Persuasion & Influence

  • Amazing Techniques to Get Everything You Want
  • By: Craig Beck
  • Narrated by: Craig Beck
  • Length: 3 hrs and 9 mins
  • Original Recording Audiobook
  • Release date: 07-08-11
  • Language: English
  • Publisher: Viral Success Ltd
  • 4 out of 5 stars 4.2 (111 ratings)

Regular price: $15.48

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Publisher's Summary

The reason human beings are the dominant animal on this planet has nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster, but mankind's ability to communicate is second to none and the true secret to our success.
We all have this 'god-like' ability to communicate precisely what we want, but some are more equal than others. It is no coincidence that the world's top salesmen, politicians, and hypnotists all use very similar language. All these master communicators know the path of least resistance is to talk directly to a person's sub-conscious, bypassing the conscious or thinking mind.
People who have an advanced knowledge of all our subtle levels of communications have a vast advantage in all areas of life. In The New Science of Persuasion and Influence, Craig Beck reveals the secrets used by leading persuasion professionals to get the specific outcome they want with everyone they meet. He will show you how these techniques have been used to influence you in the past and how you can build subliminal commands into your everyday communication to get amazing results.
You will learn how to control any conversation; how to deal with all types of characters, from shy and quiet individuals to aggressive and dominant people; how to become super confident as a speaker and influencer; what a person’s body language is telling us; and much more.
About the author: Craig Beck is a professional broadcaster, author, and media consultant. Craig became a qualified master of hypnotherapy in 1995.
From Customer Reviews:
"I have been in sales for 10 years. I was amazed how little of this I knew. It's actually frightening to think other people I deal with on a daily basis might know this stuff." (Amazon Customer) "An interesting take and reinvention of some well-established techniques I have used for a while. It's amazing to see how the communication tools of politicians, salesmen and stage hypnotists are all quite similar. The book is delivered and read by the author and his English accent is easy to listen to. Worth listening to even just to find out what techniques are being used on you every day." (Brian Thompson, Durham, UK) "One of the best courses I have ever bought, Craig explains skill after skill and how to implement them into everyday life. Already seen some pretty dramatic results with new clients." (Tony Bracknell, Hull, UK)
©2004 Viral Success Ltd (P)2011 Viral Success Ltd
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Customer Reviews

Most Helpful
5 out of 5 stars
By James on 08-04-11

Simple but effective

The author has a pleasent English accent and delivers his material well. This stuff is not going to be anything new to a hardened sales exec who has been going door to door for the last twenty years but it might apply some theory to their methods. I like the way he ties persuasion theory in with real life situations and stories from his own life. If you are looking for some easy to apply techniques to get your own way a bit more and a few more of the things in life you want then this is a good buy. Don't expect the atom to be deconstructed before your eyes but the principles are usable and effective from my humble opinion.

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5 of 6 people found this review helpful

1 out of 5 stars
By Craig on 08-03-11


The techniques in this book are nothing new.

I can't help but get the feeling I was listening to a fast-speaking car salesman the whole way through. He keeps referring to hypnosis and techniques derived from hypnosis. That was not at all what I was looking for, and I have to stretch to acknowledge the references he's making. The "new science" part of his title is just downright misleading. I've heard all this stuff a long time ago.

If you have read absolutely nothing about persuasion techniques, and are looking for something practical to help you understand a few this book might offer you a tidbit or two. Otherwise I think you'll end up like me, and feel like you wasted your money.

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6 of 10 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Ayse on 09-19-11

Going to buy the book

It is a lot of powerful information packed in a 3hrs. book.
Not only you get what you want (with a lot of practice) but to understand when you are being taken advantage off, as well. It made me think a good deal about the world politics, people around me and my communication with my child. I am planning on to buy the book to keep it as a communication manual.

And highly recommended as the narrator is also the writer himself.

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7 of 7 people found this review helpful

5 out of 5 stars
By Kirsty on 12-23-12

Be who you want to be

So far I have listened to this twice now. This is very powerful stuff. I have been listening in the car but I recommend that you really need to have pen and paper to hand there are so many techniques to learn. I'm not a sales person and as Craig says you don't have to be to use these techniques. We all have to sell ideas from getting the kids to do the dishwasher to getting projects done on time. A must for all who want to be master communicators!

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5 of 5 people found this review helpful

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