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This book is basically saying one thing - the world have changed and you must adapt; in this case the world of sales, services, and of course marketing. Control shifted to the hand of the customer, who now has independent access to knowledge that previously was held by the sales person, who now wants the best for the money and want it right now. Now, if you want to sale you must be agile and highly responsive, you must give real service as and when needed by the specific client, you must give real, valuable and timely content, you must have a good story and tell it well.
For me, this is the essence of the book in one passage. However, in order to understand that well and in order to know how to implement that well, the book is certainly worth listening to.
2 of 2 people found this review helpful
David makes some great points - many of which should be quite obvious but until they are restated they don't take on that "duh, we should have done that" moment. Sales and marketing need to work together and DMS makes so many points on ways we can accomplish that for stronger sales results.
2 of 3 people found this review helpful
This book will really help me manage my team and help innovate the company. great
3 of 3 people found this review helpful
After 20 years in sales and marketing my strong work ethic has always been intense and consistent with many accolades awarded for my results over the years.
The world is changing rapidly and I was quickly heading towards becoming one of those old dinosaurs that I used to laugh at, and I'm only 40!
This book has shifted my mindset and opened my eyes about getting ahead in business in this changing world.
A detailed book made simple by David and his easily relatable examples of businesses both well known corporations and small business and sales people alike.
Before you become irrelevant do yourself a favour and get a copy of this book today!