The New Rules of Marketing and PR

  • by David Meerman Scott
  • Narrated by David Meerman Scott, Sean Pratt
  • 16 hrs and 21 mins
  • Unabridged Audiobook

Publisher's Summary

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

More

What the Critics Say

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing

More

See More Like This

Customer Reviews

Most Helpful

This is such a great book I'm giving up a Secret

Where does The New Rules of Marketing and PR rank among all the audiobooks you’ve listened to so far?

#1 in the Marketing and PR, and Social Media Marketing arena


What did you like best about this story?

It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today


Any additional comments?

I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.

There are so many things packed in here that I always come away with a few new ideas.

One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.

Really I shouldn't write this review. I am telling everyone about a secret weapon

Read full review

- Amazon Customer

Would buy again with different reader

I knew this book was worth reading before I got it. And as far as I managed to get with it I can say it was worth listening to. But two weeks later, I still can't bear to go back to it...

I don't know if it's just me but I simply can't abide the style and voice of the narrator, Sean Pratt. I know he does a lot of books (i've bought a few now), and in many way's he is a very professional reader, so I doubt I will be causing his career irreparable damage in writing this.

In any case, people can judge for themselves from the sample whether they'll be able to put up with it or not. I know I've read harsh reviews of narrators only to think they're great - so do have a listen - don't just take my word for it.

Speaking for myself I've not been able to finish one business book that he's read.

For me the issue is that he's an actor who seems to feel that he has to read the book in an authoritative tone as if he wrote it. It's so obviously a "performance". Although the writer is a great authority on the subject, you just know he he didn't mean to write it in a preachy, bossy-girl tone - but that's how it sounds to me. It's inappropriate for the content - it's sounds like it's been made up by someone with no experience in explaining stuff to people and persuading them in real life. The reader over acts, animating his voice with far too much of a tone that you just know the writer would not have used if he were reading it himself. In short, the style sounds fake - and in turn, for me at least - that severely detracts from the content. The author sounded absolutely fine reading the intro. I don't know why he used someone else.

I'm all in favour of lots of expression and voice modulation - it's necessary to bring a book alive, but I just cannot get past this particular style. I will not buy another book that's read by him, no matter how highly the recommendations.

I know people tend to read their own reviews - so Sean if you read this, sorry to be so harsh. I honestly don't think I'd have a problem if you were doing fiction - but for business books I don't think you've got the right style yet, however many you've done. Tone it down a bit. Look for different ways to put expression into it. You're not reading a modern novel. Business people express themselves differently because they're used to giving advice and instructions to clients and staff without offending them. If you wan't realistic have a listen to Joe Pulizzi who's read his own book on a similar subject, or Daniel Pink, or Seth Godin (hard to immitate). They're all fine with sounding as though they're reading their material rather than giving a performance. They're presenting rather than performing. You can't sound like the author.

End of rant :)


Read full review

- Matt

Book Details

  • Release Date: 07-03-2014
  • Publisher: Gildan Media, LLC