-
The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
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Publisher's summary
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Critic reviews
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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really expected more rigor from Michael Lewis
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By: Michael Lewis
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The Creature from Jekyll Island
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
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The Daily Stoic
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
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12 Months to $1 Million
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
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Caffeine
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
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The Complete Book of Five Rings
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
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In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny. If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self moment to moment to moment.
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Held promise at first but fell short.
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
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How to Work with Anyone
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Interacting with people at work can be one of life’s greatest joys—and greatest frustrations. Some coworkers never trust us to do our jobs, or never respond to requests for information, or waste our time with dozens of unnecessary emails. The cost: our work results and personal sanity. How can you approach workplace interactions with more empathy and less resentment? How can you become more successful when working with “annoying” or “difficult” coworkers?
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Focus on white audience
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
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Overcoming Imposter Syndrome
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Imposter syndrome—the irrational self-doubt we feel despite obvious success—can strike at any time, at work or at home. Such crippling anxiety and worry, common to so many people, can even undermine your ability to lead a confident and authentic life. In Overcoming Imposter Syndrome, licensed clinical psychologist Kelly Vincent teaches you how to navigate these complicated feelings and how to guide yourself toward lasting change.
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Great for anyone 25 and under
- By Anonymous User on 10-12-23
By: Kelly Vincent, and others
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What listeners say about The New Rules of Marketing and PR
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 07-15-14
This is such a great book I'm giving up a Secret
Where does The New Rules of Marketing and PR rank among all the audiobooks you’ve listened to so far?
#1 in the Marketing and PR, and Social Media Marketing arena
What did you like best about this story?
It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today
Any additional comments?
I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.
There are so many things packed in here that I always come away with a few new ideas.
One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.
Really I shouldn't write this review. I am telling everyone about a secret weapon
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17 people found this helpful
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- Matt
- 12-19-14
Would buy again with different reader
I knew this book was worth reading before I got it. And as far as I managed to get with it I can say it was worth listening to. But two weeks later, I still can't bear to go back to it...
I don't know if it's just me but I simply can't abide the style and voice of the narrator, Sean Pratt. I know he does a lot of books (i've bought a few now), and in many way's he is a very professional reader, so I doubt I will be causing his career irreparable damage in writing this.
In any case, people can judge for themselves from the sample whether they'll be able to put up with it or not. I know I've read harsh reviews of narrators only to think they're great - so do have a listen - don't just take my word for it.
Speaking for myself I've not been able to finish one business book that he's read.
For me the issue is that he's an actor who seems to feel that he has to read the book in an authoritative tone as if he wrote it. It's so obviously a "performance". Although the writer is a great authority on the subject, you just know he he didn't mean to write it in a preachy, bossy-girl tone - but that's how it sounds to me. It's inappropriate for the content - it's sounds like it's been made up by someone with no experience in explaining stuff to people and persuading them in real life. The reader over acts, animating his voice with far too much of a tone that you just know the writer would not have used if he were reading it himself. In short, the style sounds fake - and in turn, for me at least - that severely detracts from the content. The author sounded absolutely fine reading the intro. I don't know why he used someone else.
I'm all in favour of lots of expression and voice modulation - it's necessary to bring a book alive, but I just cannot get past this particular style. I will not buy another book that's read by him, no matter how highly the recommendations.
I know people tend to read their own reviews - so Sean if you read this, sorry to be so harsh. I honestly don't think I'd have a problem if you were doing fiction - but for business books I don't think you've got the right style yet, however many you've done. Tone it down a bit. Look for different ways to put expression into it. You're not reading a modern novel. Business people express themselves differently because they're used to giving advice and instructions to clients and staff without offending them. If you wan't realistic have a listen to Joe Pulizzi who's read his own book on a similar subject, or Daniel Pink, or Seth Godin (hard to immitate). They're all fine with sounding as though they're reading their material rather than giving a performance. They're presenting rather than performing. You can't sound like the author.
End of rant :)
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10 people found this helpful
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- Dave
- 09-01-14
Excellent - So Easy to Consume
Would you recommend this audiobook to a friend? If so, why?
Yes. Especially if they haven't had much experience with new marketing methods. This book will help them take that first step.
Any additional comments?
Although I was already familiar with many of the strategies David covers, I found a heap of little gems within this audiobook. He explains things clearly & presents a very strong case for social media as a marketing / PR tool. Awesome book!
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7 people found this helpful
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- thenegotiationroom
- 12-08-14
Good basics need more wow factors for a marketing
What did you like best about The New Rules of Marketing and PR? What did you like least?
This book is really well organized. the chapters are clearly labelled and easy to refer to
What could David Meerman Scott have done to make this a more enjoyable book for you?
I would have loved more recent stories, and notto focus so much on what traditional marketers were doing in the past...
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6 people found this helpful
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- David
- 01-23-15
Great book, though audio a bit overdone
Would you recommend this audiobook to a friend? If so, why?
I would definitely recommend it, though might caution them that the audio can get a bit extreme. The speaker tends to overdue it a bit; the exaggeration at times is unnecessary.
What other book might you compare The New Rules of Marketing and PR to and why?
I've read several other books on marketing, but am unsure of any that I'd compare it to.
What three words best describe David Meerman Scott and Sean Pratt ’s voice?
Clear, exaggerated, overdone.
If you were to make a film of this book, what would the tag line be?
Winning the marketing game with better content
Any additional comments?
I had read an earlier version and am pleased to have the opportunity to get an update. The market moves quickly, and so to keep up with it is important.
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5 people found this helpful
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- Chris
- 02-21-15
Intro
Good info for beginners, but not much for experienced. General info of tools but not execution. Rec for novice only.
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4 people found this helpful
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Overall
- David M. Brown
- 05-09-17
Excellent book on The New Rules of Marketing and PR
There is a lot of good current information here. I love that the author revises and rewrites the book every 2 years. There is another edition coming out in July of this year. Marketing is evolving rapidly due to the internet. The Audible version is really excellent. I also have the paperback, but I listened far more than I read. Sometimes I did both at the same time. There was not quite word-for-word synchronicity of the two because the audiobook was one edition older than the paperback, unfortunately. I was hoping that they would keep the Audible version current. That being said, most of what I read and listened to was identical, but there were a few added sections in the current edition as well as some things that had been deleted or revised a bit. It appeared to me that approximately 80% of the book was identical. I also spoke with a Professor who said that it was definitely acceptable to rely on the Audible version solely. But after July 2017 the Audible version will be two editions out-of-date unless they release a new Audible edition, so keep that in mind, and let's ask them to update the Audible version.
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2 people found this helpful
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- Anonymous User
- 07-10-17
Good for newbies
I am what you call a newbie, and this book is what you are looking for if you are in need of help as much as I was.
100/100
A+
Whatever you want to call it, this book had great insight.
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1 person found this helpful
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- Jim Estill
- 03-02-16
inspiration for marketing
Great book.
A bit long. Sometimes seems dated but internet changes quickly.
I gave it 5 stars though because it is worth the listen.
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- ROBERT BIRD
- 05-06-15
The Worst
What could have made this a 4 or 5-star listening experience for you?
A book that was well written and meaningful
What could David Meerman Scott have done to make this a more enjoyable book for you?
Stop talking about yourself and your family. Nobody cares I didnt buy the book to hear about how great you are. I shut it off after 30 minutes of hearing nothing but how smart and great you are.
How did the narrator detract from the book?
Cared more about talking about himself then what I paid for.
Any additional comments?
Dont waster your money
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1 person found this helpful