The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
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This is such a great book I'm giving up a Secret
#1 in the Marketing and PR, and Social Media Marketing arena
It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today
I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.
There are so many things packed in here that I always come away with a few new ideas.
One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.
Really I shouldn't write this review. I am telling everyone about a secret weapon
- Amazon Customer
Great book, though audio a bit overdone
I would definitely recommend it, though might caution them that the audio can get a bit extreme. The speaker tends to overdue it a bit; the exaggeration at times is unnecessary.
I've read several other books on marketing, but am unsure of any that I'd compare it to.
Clear, exaggerated, overdone.
Winning the marketing game with better content
I had read an earlier version and am pleased to have the opportunity to get an update. The market moves quickly, and so to keep up with it is important.