• The New Rules of Marketing and PR

  • How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  • By: David Meerman Scott
  • Narrated by: David Meerman Scott, Sean Pratt
  • Length: 16 hrs and 22 mins
  • Unabridged Audiobook
  • Release date: 07-03-14
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4.5 out of 5 stars 4.4 (373 ratings)

Regular price: $20.99

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Publisher's Summary

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
©2013 David Meerman Scott (P)2014 Gildan Media LLC
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Critic Reviews

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 07-15-14

This is such a great book I'm giving up a Secret

Where does The New Rules of Marketing and PR rank among all the audiobooks you’ve listened to so far?

#1 in the Marketing and PR, and Social Media Marketing arena

What did you like best about this story?

It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today

Any additional comments?

I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.

There are so many things packed in here that I always come away with a few new ideas.

One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.

Really I shouldn't write this review. I am telling everyone about a secret weapon

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16 of 17 people found this review helpful

5 out of 5 stars
By David on 01-23-15

Great book, though audio a bit overdone

Would you recommend this audiobook to a friend? If so, why?

I would definitely recommend it, though might caution them that the audio can get a bit extreme. The speaker tends to overdue it a bit; the exaggeration at times is unnecessary.

What other book might you compare The New Rules of Marketing and PR to and why?

I've read several other books on marketing, but am unsure of any that I'd compare it to.

What three words best describe David Meerman Scott and Sean Pratt ’s voice?

Clear, exaggerated, overdone.

If you were to make a film of this book, what would the tag line be?

Winning the marketing game with better content

Any additional comments?

I had read an earlier version and am pleased to have the opportunity to get an update. The market moves quickly, and so to keep up with it is important.

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful
2 out of 5 stars
By N P Sinclair on 09-19-15

To simple

If you are looking for anything but the basics I would look elsewhere. Talks about what you should do but not how you should go about doing it effectively. quite typical of these type of cash in business books. they talk about a strategy but not tactics.

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2 of 2 people found this review helpful

5 out of 5 stars
By warwick on 09-30-15

A Life Changing Audiobook?

What did you like best about this story?

This audiobook was a real ear-opener for me, I found the concepts in it extremely exciting and although only a fledgling new business I have begun to implement as many as I can and seek assistance from others that are more knowledgeable. Inbound Marketing is the future (IMO) and any business large or small will benefit by doing it properly. I found this book had sufficient detail, without being too heavy and diverse enough to keep it entertaining.

Time will tell whether these ideas will make a difference in the future to my business but it is now a significant part of my Business Development strategy and given me so many ideas to get on with.

I could not rate or recommend this (audio)book more highly.

What does David Meerman Scott and Sean Pratt bring to the story that you wouldn’t experience if you had only read the book?

Sean Pratt is a fantastic narrator, dare I say my only disappointment with the follow up book about Sales and Service is that DMS isn't nearly as engaging as a reader as Sean Pratt. I will be looking for other titles that he has done to see if any are of interest to me.

Any additional comments?

I spend an hour and a half a day driving to and from work so always try to fill up my time by learning new things. Some audiobooks just don't stick, whether it's the narrator, the subject matter or whatever, if I find I have to concentrate too hard to remember stuff it gets binned (for obvious reasons!) This audiobook is great, the narrator superb and I actually found myself looking forward to getting in the car!

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Dan on 11-29-16

Useful overview

A lot of its fairly common sense for today's marketing World. but it's definitely given me a new passion to start blogging properly!

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2 out of 5 stars
By Michael on 09-05-16

Annoyingly slow and basic

I read this book on the advice that it would help me set up a social media strategy. It did cover a few social media platforms but omitted many of the newer big ones making me question the "new" in the title. Overall it didn't help me set up a strategy at all. I still don't know whether I should blog or tweet, put photos up on Pinterest or Facebook, what content should go on my website's news feed and can I cross post? Overall this book just offered a basic intro to some of the platforms and I'm no closer to having a solid social media strategy.

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