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Publisher's Summary

The international best seller - now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".
The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.



Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
Offers a wealth of compelling case studies and real-world examples
Includes information on new platforms including Facebook Live and Snapchat


Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
©2017 David Meerman Scott (P)2017 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Trevor Cole on 06-25-18

Excellent overview

If you’re questioning the validity of content marketing, you’ll be won over by this excellent introduction. While I found the pace and tone of the narration a bit slow and flat (changed speed to 1.25 and it was much better), the content is fantastic. It really helped me understand how much marketing has changed in the past decade or so. If you’re looking for a practical guide this may not be the best fit but it will definitely get you started in the right direction and help you decide which type(s) of content marketing fit your business best and some initial steps for creating it.

Thank you for the excellent work!

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2 of 2 people found this review helpful

5 out of 5 stars
By Angela on 07-11-18

Marketing Book with Rich Examples

This audio book informs you of several key points that show you how to carry out digital marketing successfully. The length of the book stems from rich, detailed examples and repetition of the information. The examples and repetition of the key ideas really help the information sink in, so I did find them necessary. I would definitely recommend this book to people starting out in marketing (as I am) and people who have been in the marketing game for a while.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Louis Boyce on 06-27-18

Brilliant book

This book covers all aspects of the new rules of marketing. i found it really interesting and inspiring, have to put them into practise now, thanks David.

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1 out of 5 stars
By Boris Veselov on 06-14-18

The most boring narrator I have heard in my life

The most boring narrator I have heard in my entire life. Besides, you can get substantially more from reading email letters of reputable digital marketing blogs without paying a penny, rather than listening to this marketing blablabla.

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Customer Reviews

Most Helpful
4 out of 5 stars
By Anonymous User on 04-10-18

well covered<br />

very boring narration but overall good content. hang in there you will here something worthwhile.

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