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Little to no value add for me.
Book is based on analysis of sales growth and market capitalization of a large section of publically traded companies. First hour is devoted to explaining the methodology. I got lost in the sea of statistics. Next hour or so is devoted to the authors opinions (instead of facts) on why some companies are more successful than others.
8 of 8 people found this review helpful
The author uses the period 1996 to 2000 as the dataset for his study of New Market Leaders. He uses sales growth from that period as one of his primary metrics. Given that many companies' sales benefited from this bubble period where Internet companies were widely spending everything they raised,the sales growth date from that period is suspect. Given the recent rash of accounting restatements, the data again may be suspect. Unfortunately, the author picked a "bad" period to do his statistical study. There will never be a period like 1996 to 2000 again. Thus, his conclusions may be suspect as well.
4 of 4 people found this review helpful