• The New Market Leaders

  • Who's Winning and How in the Battle for Customers
  • By: Fred Wiersema
  • Narrated by: P.J. Brown
  • Length: 3 hrs
  • Abridged
  • Release date: 05-24-01
  • Language: English
  • Publisher: Simon & Schuster Audio
  • 1.7 (12 ratings)

Regular price: $19.93

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Publisher's Summary

In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is harder to attract and retain customer attention. We have entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to recognize the movers and shakers in any industry - whether Internet-paced or more traditional.
©2001 Fred D. Wiersema, All Rights Reserved; (P)2001 Simon & Schuster Inc., All Rights Reserved; SOUND IDEAS® Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.
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Customer Reviews

Most Helpful

By Prashant on 06-18-03

Very poor and monotonus

Little to no value add for me.

Book is based on analysis of sales growth and market capitalization of a large section of publically traded companies. First hour is devoted to explaining the methodology. I got lost in the sea of statistics. Next hour or so is devoted to the authors opinions (instead of facts) on why some companies are more successful than others.

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8 of 8 people found this review helpful


By Ben on 09-21-03

Useless dataset

The author uses the period 1996 to 2000 as the dataset for his study of New Market Leaders. He uses sales growth from that period as one of his primary metrics. Given that many companies' sales benefited from this bubble period where Internet companies were widely spending everything they raised,the sales growth date from that period is suspect. Given the recent rash of accounting restatements, the data again may be suspect. Unfortunately, the author picked a "bad" period to do his statistical study. There will never be a period like 1996 to 2000 again. Thus, his conclusions may be suspect as well.

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4 of 4 people found this review helpful

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