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Publisher's Summary

This article from Harvard Business Review explains how the language of leadership is misunderstood, underutilized, and more essential than ever. The author provides 4 essential strategies to use, as well as 4 tactics to avoid. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
©1998 by the President and Fellows of Harvard College, All Rights Reserved; (P)1998 Audible Inc.
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Customer Reviews

Most Helpful

By Jazon Samillano on 11-21-05

Excellent tips

Cialdini, I thought, did a great job explaining his four points of persuasion. I've listened to this lecture over and over. Excellent!

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4 of 6 people found this review helpful


By Paul on 05-16-15

Fantastic details but difficult to listen to

I really enjoyed this. Excellent information. But it was difficult to listen to because it sounded like he was using a dictaphone.

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