The Necessary Art of Persuasion

  • by Jay A. Conger
  • Narrated by uncredited
  • 0 hrs and 42 mins
  • Audiobook

Publisher's Summary

This article from Harvard Business Review explains how the language of leadership is misunderstood, underutilized, and more essential than ever. The author provides 4 essential strategies to use, as well as 4 tactics to avoid. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.

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Customer Reviews

Most Helpful

Excellent tips

Cialdini, I thought, did a great job explaining his four points of persuasion. I've listened to this lecture over and over. Excellent!
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- Jazon Samillano

Fantastic details but difficult to listen to

I really enjoyed this. Excellent information. But it was difficult to listen to because it sounded like he was using a dictaphone.
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- Nicole

Book Details

  • Release Date: 12-16-1999
  • Publisher: Harvard Business School