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Publisher's Summary

From Inc.com's most popular columnist, a counterintuitive - but highly practical - guide to finding and maintaining the motivation to achieve great things.
It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.
But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.
Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level - at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self-help books and strategies that have failed us in the past - and offers practical advice that anyone can use to stop stalling and start working on those dreams.
Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration - as Tony Robbins and adherents of The Secret believe - but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn two million views a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month.
Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.
©2018 Jeff Haden (P)2018 Penguin Audio
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Customer Reviews

Most Helpful
5 out of 5 stars
By G. Lincoln on 01-11-18

A quick and worthwhile read

What I like most about this book is that the author doesn't waste my time. There aren't chapters filled with bragging that many books with similar goals seem to think is required, perhaps to qualify the author.

Instead there are excellent ideas that I'd not heard before about how motivation actually works, as well as details about building frameworks and processes to achieve your goals. Well thought out examples clarified and "todo" lists called me to action and helped me realize that I'd been working toward the wrong things, and in the incorrect order.

Ray Porter's narration is perfect, as always. He reads with passion and his style fits the author's voice well. Recommended!

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22 of 24 people found this review helpful

3 out of 5 stars
By Sean Kaye on 02-19-18

Superficial Content

The first 1/3 of the book is interesting but the back half of the book is trite and formulaic. You can actually tell that the author seemed to have a good idea for a book and then when he expressed the idea, padded it out with fluff. He’s a prolific and professional writer, which is a double edged sword because in situations like this - the back 2/3 feels like something you’d find on Inc, BI or one of those listicle sites that are churned out by professional and prolific writers.

I hated the narration. Absolutely could not stand it. I have never given a poor rating to a narrator before but this just sounds like someone reading to play school children with lots of false emotion and over the top expressiveness. It actually detracts from the content.

I hate leaving negative reviews but this one had to be done. It’s an average book with narration that is so saccharine it comes off as amateurish.

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Jane Wilder on 01-27-18

Good content

I found this useful but could not finish as the narrator not my cup of tea.

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3 of 3 people found this review helpful

1 out of 5 stars
By Stuart Harris on 04-13-18

nothing new and contradicts himself

starts off complaining about other people's work then explains other people's work almost exactly. for example he says smart goals are bad then spend the next chapter explaining smart goals, although not calling them smart.

nothing new here and not much about motivation. more about productivity of anything.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Andrew R on 03-25-18

An excellent inspirational and practical guide

Not only debunking the BS, Jeff then gives constructive ways to understand where motivation really comes from and then practical approaches to breaking down your goals and getting them done. A very enjoyable read and one that will change your life.

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