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Publisher's Summary

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising.
It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development.
Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business.
Inside, you'll discover:


17 critical components of a mortgage website that produces loans and referrals
15 key elements that make for a high-converting mortgage landing page
Secrets the billion dollar mortgage lead generators use to convert clicks into leads
How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising
Ways to better brand you as the preferred mortgage professional in your local market
Strategies for creating consistent leads through social media and retargeting campaigns
Techniques for using real estate marketing to drive five times more purchase leads
A complete game plan for getting more business from producing Realtors
Everything you need to know about search engine marketing for mortgage loans
Proven scripts to open up doors and generate more referral business
©2016 Andrew Pawlak (P)2017 Andrew Pawlak
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Customer Reviews

Most Helpful

By kristi horton on 12-13-17

Great Content!

I have listened to the audio book twice and am downloading the pdf version of the book, highlighting all of the links and will get my marketing team busy implementing. I am a real estate agent, but will include lead generating for mortgages to share. - John Horton with the Horton Team at Keller Williams - Capital Realty

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