The Membership Economy

  • by Robbie Kellman Baxter
  • Narrated by Tom Pile
  • 8 hrs and 12 mins
  • Unabridged Audiobook

Publisher's Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.


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Customer Reviews

Most Helpful

Just starting my membership business

I am just starting my membership business and I received much helpful and beneficial information and strategies for going forward from listening to this audiobook.
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- Norman Ramsey

Excellent insights, a valuable resource

Citing examples ranging from Netflix to Adobe to weight Watchers, the author provides insights into the compelling reasons we engage and stay with (or leave) member- and subscription-based relationships.

For anyone contemplating the start or pivot of an organization of any kind, there are dozens of ideas and examples presented for consideration.

I particularly like that she offers direct contact and intend to follow-up.

This book is now in my top 10 recommended reads I provide when speaking to fellow entrepreneurs.
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- RocketDog

Book Details

  • Release Date: 04-19-2016
  • Publisher: Audible Studios