• The Membership Economy

  • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
  • By: Robbie Kellman Baxter
  • Narrated by: Tom Pile
  • Length: 8 hrs and 12 mins
  • Unabridged
  • Release date: 04-19-16
  • Language: English
  • Publisher: Audible Studios
  • 4.3 (122 ratings)

Regular price: $19.95

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Publisher's Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.
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Customer Reviews

Most Helpful

By Nagy Barnabás on 05-13-16

Relevant, but without an "a-ha" moment

I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.

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1 of 1 people found this review helpful


By Norman Ramsey on 11-12-17

Just starting my membership business

I am just starting my membership business and I received much helpful and beneficial information and strategies for going forward from listening to this audiobook.

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Customer Reviews

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By Jonny on 07-19-16

Stop reading what your reading, and read this. NOW

If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.

Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.

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By Daniel Kirby on 01-15-17

A Lesson on choosing the right Narrator

Would you recommend this book to a friend? Why or why not?

I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.

How could the performance have been better?

The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.

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0 of 1 people found this review helpful

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Customer Reviews

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By Ashley Jessen on 08-03-16

excellent and detailed

This was an excellent and very detailed review of the membership style business and I highly recommend to those looking to build their business for the current times.

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1 of 1 people found this review helpful

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