The Membership Economy

  • by Robbie Kellman Baxter
  • Narrated by Tom Pile
  • 8 hrs and 12 mins
  • Unabridged Audiobook

Publisher's Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.


See More Like This

Customer Reviews

Most Helpful

Good Insight to the Membership Economy

This audio book is great place to start if you are planning to start or amend your business with the Membership model in mind. The book does get a little slow towards the end but finishes strong with a nice "how to" section.
Read full review

- Amazon Customer

Love it!

Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.

I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬

Renato - the Netherlands
Read full review

- Renato

Book Details

  • Release Date: 04-19-2016
  • Publisher: Audible Studios