The Maverick Selling Method

  • by Brian Burns
  • Narrated by Paul del Signore
  • 4 hrs and 46 mins
  • Unabridged Audiobook

Publisher's Summary

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments, and marginalize their competitors.


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Customer Reviews

Most Helpful

B2B Selling not just one-on-one selling

I found out about this book from the maverick selling podcast and it highly valuable. Helped me understand how companies make decisions and how to control that process.
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- Cherry

Actionable and Innovative

I am always looking for new books to help my business skills - and the Maverick Selling Method was an excellent use of my credits.

Unlike most sales strategy books which just give a common vocabulary, the Maverick Selling Method is loaded with practical gems that combine to give the whole picture of what will happen -- I'd say every major impediment we have ever run across has actually been addressed in the text.

As a serial entrepreneur of organically-grown companies, the challenge is always to acquire new customers. We strive to employ various Maverick Method strategies with each of our portfolio companies. Anyone who's name gets put on a sales pipeline entry as an owner is asked to keep maps to illustrate their selling process. We encourage maverick skills, attitudes, and strategies -- all expressed clearly in the text.

My favorite part of the book was the introduction of strategies I never see in traditional sources -- for example the innovative and shocking "ecosystem" strategy.
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- R. Daly

Book Details

  • Release Date: 07-10-2009
  • Publisher: Spoken Books Publishing