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Publisher's Summary

MasterMind Marketing: moneymaking power principles for your business success!
The difference between merely getting by and making a large fortune in business is totally dependent upon a few key MasterMind Marketing strategies and actions that you take and that your competitors don't recognize or act on!
Jay Abraham's The MasterMind Marketing System shows you how to take maximum advantage of the hidden opportunities, assets, and advantages you possess now - the advantages that all supersuccessful people capitalize on as a matter of principle. You will discover a kaleidoscopic array of possibilities you can implement immediately to exponentially increase your success, income, and opportunity base.
Jay Abraham uses time-tested strategies in a unique layered approach that will free you from business worries as they ironclad your future success. Hundreds of people have become millionaires or multimillionaires by following Jay Abraham's advice. Thousands of people have doubled, tripled, and even quadrupled their sales or income. The secret they know is this: 98 out of 100 people use tunnel vision in their own business endeavors, never looking beyond the traditional ways of doing business in their own field. Through Jay Abraham's experience in over 400 different industries, you will expand your view of what is possible and learn a myriad of ways to keep your customers coming back for your product or service permanently.
You will discover how to bring a customer into your sphere of influence and never let him or her go, with strategies to optimize each business relationship. You will learn how to see opportunities differently from how you have before, to remove obstacles and view things from a nonmyopic standpoint. You will uncover the small distractions and adjustments you can easily make to them to increase your business, not laterally but exponentially.
In The MasterMind Marketing System, you'll learn:

The difference between good leverage and bad leverage
Tunnel vision versus funnel vision
To develop a strategy of preeminence
The Power Parthenon strategy for your business
The only three ways to increase your business
The power of a great referral system
Why your business will become the only choice for your clients
How to increase the size and frequency of all your future business transactions

The MasterMind Marketing System is about making connections. It took about 1,000 years after ice cream was developed for someone to invent the ice cream cone. The flush toilet was invented around the late 1700s, but it took until about the late 1800s for someone to invent toilet paper. Bread and meat have obviously existed for a long, long time, but it took even longer for some brilliant person to invent the sandwich.
©2001 Jay Abraham (P)2016 Nightingale-Conant
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Customer Reviews

Most Helpful
2 out of 5 stars
By Olivier on 02-26-17

Not a book but a meeting record

I was expecting to get good take away from Jay A. who I already knew from different interviews.

Unfortunately this is not a book story but a stand alone presentation during a meeting that was recorded, it is more a (very long) pitch
with not much content and a lot of superlatives. Honestly it could have been sumed up in 15 min sharp but the pitch performance was not bad in itself.

I think Jay A. should have good things to share but I would recommend to choose another one of his audio book.


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6 of 6 people found this review helpful

5 out of 5 stars
By Amazon Customer on 06-07-16

JAY is the best.

great read and very applicable in practice. I met Jay in 2012 and he said if there was 1 marketing book of his to read it was this.

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8 of 9 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 08-10-17

Actionable Advice Start To Finish!

What made the experience of listening to The MasterMind Marketing System the most enjoyable?

Don't waste any more time on new books. A classic from a prominent marketer and a must have.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Anonymous User on 07-14-17

Lots of good ideas

Some parts were a bit repetitive but overall lots of good ideas that can be used straight away.

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