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I was expecting to get good take away from Jay A. who I already knew from different interviews.
Unfortunately this is not a book story but a stand alone presentation during a meeting that was recorded, it is more a (very long) pitch
with not much content and a lot of superlatives. Honestly it could have been sumed up in 15 min sharp but the pitch performance was not bad in itself.
I think Jay A. should have good things to share but I would recommend to choose another one of his audio book.
6 of 6 people found this review helpful
great read and very applicable in practice. I met Jay in 2012 and he said if there was 1 marketing book of his to read it was this.
8 of 9 people found this review helpful
What made the experience of listening to The MasterMind Marketing System the most enjoyable?
Don't waste any more time on new books. A classic from a prominent marketer and a must have.
1 of 1 people found this review helpful