Listen to this best-selling audiobook on defining what the marketing mix is. This identifies the four Ps of marketing and how each P can affect another P. This book is great to help business owners and students understand the basic concepts of marketing. I enjoy marketing, as it requires creativity, and frequent adjustment to attract consumers. Dive into this top seller and become a marketing wiz today!
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MARKETING IS EVERYTHING IN BUSINESS!
I liked the audio edition better, because Remington is a great narrator, and the marketing mix was easier to understand through audio rather than print.