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Publisher's Summary

Harvey Mackay is a legend - his best sellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. As Mackay notes, everyone from “the five-year-old proprietor of a lemonade stand... to the GE sales maven pitching a 250-megawatt turbine dynamo” can learn from this book. From finding the right mentor to earning customer loyalty to overcoming rejection, his passion and knowledge come through in his energetic and irreverent style. As a lifelong student of the sales game, he has spent decades collecting secrets, wisdom, and anecdotes. Each section of this book ends with a memorable Mackay’s Moral such as:

Failure is not falling down, but staying down.
Big shots are just little shots who kept shooting.
A salesperson tells, a good salesperson explains... and a great salesperson demonstrates.
Keep your eye on the doughnut, not on the hole.
Sound carries farther when others blow your horn.
Be like the turtle: If he didn’t stick his neck out, he wouldn’t get anywhere at all.
People begin to become successful the minute they decide to be.
Even in our fast-paced, technologically driven world, the human touch is still the most important tool a salesperson has. And there is no one better to show you how to be a high-energy, determined, creative sales dynamo than Harvey Mackay.
©2011 Harvey Mackay (P)2011 Brilliance Audio, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Eric on 12-12-11

Empty rah-rah

Nothing really new in this book except for endless motivational quotes and sport analogies. Quite boring when you've heard the quotes before and don't like sports. A good chuck of the material is about Lou Holtz for some reason. It's also confusing to follow, in fact it's not clear if this is supposed to be narrated in the first person or if this is a book about that Mackay guy by someone else.

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2 of 2 people found this review helpful

5 out of 5 stars
By ryszarda on 11-30-11

I wish I could memorize it all

Incredible! I could not take enough notes to make sure I start implementing all the ideas (I mean all, because one has hard distinguish which are more important). There are certain ideas - actually a lot of them - which I am already familiar with through other teachings, however the organization of the book makes all unique and new.
I know I will read the book again and again, to get the "swing" of it.
Anyone, who wants to become the sales person of today and of course that of tomorrow should read and have this book for references - always. Thank you.

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1 of 1 people found this review helpful

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