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Publisher's Summary

Communicate like a great leader! Risk Communications is a skill that can enable you to communicate like a great leader during difficult situations - and to make sure that what you say is remembered. During high-stress, high-concern, controversial, or low-trust situations, normal ways of communicating change. Attention spans shrink and ‘mental static’ severely limits the ability to listen. This medical fact underpins the central theme of this book: In situations of high stress, high concern, high stakes, and controversy - the ground rules of communication are different!
The Lowdown: Dodging the Bullet - Effective Risk Communication Skills summarises some of the science behind risk communications, chronicles the four main theories of risk communications and gives you practical advice that will help turn you into a great communicator, both at work and at home - no matter how stressful the situation!
Topics covered include:

What Risk Communication is and why it is important to learn how to cope in highly charged, emotional situations
Risk perception in society today and how the media machine plays on your fears
How to break through ‘mental noise’ and be sure that you are heard
How to ensure that you appear trustworthy and credible
‘Negative dominance’ and how to overcome it
Using Risk Communications at work
Using Risk Communications at home

©2010 Creative Content Ltd (P)2010 Creative Content Ltd
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Customer Reviews

Most Helpful

By Lance on 08-29-11

fluffy thinking with an intellectual structure

Very general - introduction only. Its one of those books that sound like a lecture, it gives you an outline and tells you to go and find the information, which is great for a lecture, but not good if it is meant to be the information.

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