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What made the experience of listening to The Long Tail the most enjoyable?
The listening experience was good.
What does Christopher Nissley bring to the story that you wouldn’t experience if you just read the book?
Nissley kept me focussed and did not allow to dose off.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
The book strengthened what was already obvious for daily experience.
Any additional comments?
I recommend the book strongly to policy makers, corporate boards and project managers alike.
REally interesting approach to a different way of business. In a way it gives some clues on how to address business in the internet era... It focuses a bit too much on Google (the author seems fascinated at some point in time) but it helps to open your mind to new ways of thinking.
In some chapters, it seemed aligned and complimentary to the "Blue Ocean Strategy"
This is a really important read for anyone in or thinking about business in the 21st century. The key points here are put across very clearly: the internet allows businesses to carry a virtually unlimited range of things and supply them to a virtually unlimited range of niche markets.
That the future belongs to the 'aggregators' (the Amazons carrying their unlimited stock) and the 'connectors' (the Googles connecting demand with supply) is likely. However, for my money, Anderson makes a fundamental mistake. He includes the producer as the third group to benefit from the 'long tail'. In the post 'hit' world that Anderson proposes, the new, democratised, individual producer will benefit. The problem is, he won't - and the examples that Anderson cites of creative individuals exploiting the 'long tail' are everything but. They are, in fact, examples of individuals who have used viral and guerrilla tactics to work their way into, guess what? The mainstream. In order to, guess what? Sell lots of albums or win mainstream TV air-time. In short, to achieve 'hit' status.
This for me is the weakness of this book. The 'Long Tail' perpetuates the 'consumer as producer' myth that keeps millions of hopeful individual producers creating the content that is already making the billions for the aggregators and the connectors.
6 of 6 people found this review helpful
I spent the first couple of chapters wondering if the author had anything much to say: he seemed to state his central thesis in about two paragraphs of the introduction! But this first impression was misleading - what just seems a rather obvious observation at first (that online stores can stock more stuff) gradually works up into a more complex and powerful argument that a significant fraction of our economy is altering. About half way through I found I was seeing long-tails and the economics of abundance everywhere I looked!
Only draw back is the mild and polished American voice which reads the text - I found this tended to have a soporific effect and I often had to replay sections which I 'tuned out' of inadvertently.
2 of 2 people found this review helpful