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The author gives some helpful advices, but they are only experience-based ideas. This means that the advices may be wrong in some cases. For example, he advices that to go solo is preferred over getting a partner. I don't think this is true at all. It is a very important topic to think deeply about, though, and he nails in highlighting the key discussions.
Having had one stab into business before, I knew some of his key failure factors, but this adds to what I knew and articulates it so well.