The Lean Startup

  • by Eric Ries
  • Narrated by Eric Ries
  • 8 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.


What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)


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Customer Reviews

Most Helpful

A great read!

Every entrepreneur should read this. If you are in the product development field this is a must read for you. Eric Ries explains the best practices of how to discover customers for your ideas, how to plan/test/release your products to market and when to pivot. A must read for every startup organization.
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- Taufiq

Required reading for anyone who makes products

Would you consider the audio edition of The Lean Startup to be better than the print version?

I have a strong preference to Audiobooks, so I'm biased. They both have advantages, I'm sure. It helps that Ries performs his own words. Less gets lost in translation.

Who was your favorite character and why?

Not that kind of book. My favorite Anecdote is in the beginning where the executive team is actually spending time prototyping the business in the field to test their thinking. So much time gets wasted in meetings and 'brainstorming' when you can just go and ask people/test your ideas.

Have you listened to any of Eric Ries’s other performances before? How does this one compare?


Was this a book you wanted to listen to all in one sitting?

Not really - this is the kind of book that you need to mull over. Listening to more than 30 minutes at a stretch makes it hard to digest all that's being said.

Any additional comments?

Its going to be a modern classic in terms of business books.

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- None of your damn business

Book Details

  • Release Date: 09-13-2011
  • Publisher: Random House Audio