• The Lean Startup

  • How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 8 hrs and 43 mins
  • Unabridged Audiobook
  • Release date: 09-13-11
  • Language: English
  • Publisher: Random House Audio
  • 4.5 out of 5 stars 4.5 (8,802 ratings)
  • Whispersync for Voice-ready

Regular price: $28.00

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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
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Critic Reviews

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Taufiq on 02-17-12

A great read!

Every entrepreneur should read this. If you are in the product development field this is a must read for you. Eric Ries explains the best practices of how to discover customers for your ideas, how to plan/test/release your products to market and when to pivot. A must read for every startup organization.

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15 of 17 people found this review helpful

3 out of 5 stars
By Jason Comely on 02-19-13

Informative, mature but not original or essential

If you're coming out of high school and are scheming up your first (or maybe second) startup, then this is the book for you. You'll learn a lot.

On the other hand, if your a consultant, read business blogs and have launched a few products in your time, you probably won't learn much.

The narration is by the author, laid back but personable. He knows what he's talking about. He offers clarity and direction. The Lean Startup won't teach you everything, but if you are relatively new or confused, or perhaps discouraged by past failures, get this.

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30 of 35 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Mark on 02-14-12

Startups and product developers should take note

Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder

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4 of 4 people found this review helpful

3 out of 5 stars
By James on 12-23-12

How to market an invention/new product

Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Ian on 11-27-15

Lean Content!

Very lightweight on content and no real business applications for a lean startup. It is mostly self indulgent and meaningless twaddle about apps. Lots of talk about mission critical businesses but avoids anything with a harder business edge than Quickbooks. I stuck this out but dont feel it was worth the efffort.

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4 of 4 people found this review helpful

3 out of 5 stars
By Shane on 02-05-18

slow with many anecdotes

could have explained his concepts in an hour rather than the 8 that it went for

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1 of 1 people found this review helpful

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