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Publisher's Summary

The missing manual on how to apply Lean Startup to build products that customers love.
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:


Determine your target customers
Identify underserved customer needs
Create a winning product strategy
Decide on your Minimum Viable Product (MVP)
Design your MVP prototype
Test your MVP with customers
Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.
©2015 Dan Olsen (P)2016 Gildan Media LLC
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Customer Reviews

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By Marko on 08-05-16

Practical guide on creating and managing a product

This book provides a detailed framework for managing a new product. It breaks down the steps into the problem space and the solution space. This in itself was my personal biggest takeaway.

For the problem space, it provides step by step instructions to come up with hypothesis, create a prototype, and test it early on. This is the lean part of the framework and the idea is to test early with mock-ups that are cheap to create and iterate on. It provides the instructions on how to validate ideas with customers. I found this useful.

Once we know a customer may appreciate a type of solution, it goes into how to build it. The book even covers the basics of agile software development for those new to it.

Overall, this book is a comprehensive hands-on guild to managing a new software product. I'd recommend it to new PMs or startup founders.

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4 of 4 people found this review helpful


By Junior A. Nelson on 07-30-17

Amazing

Dan covers the entire cycle of Lean Product startup. It's a must for Entrepreneurs, Product Owners and ScrumMasters. After listening to the audio, you will feel 10x smarter in this area.

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3 of 3 people found this review helpful

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Customer Reviews

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By Sofia on 05-15-17

Great book for PMs and startup founders

Any additional comments?

Simply a brilliant guide. I learned a lot. However, some of the most complex frameworks were difficult to follow without the actual book (constant references to tables, charts, etc).

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1 of 1 people found this review helpful


By Lisa on 11-06-17

Practical and to the point

As I was listening, I was delighted to hear about all tactic to tackle a current challenge and applied the advice immediately

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By D. Birznieks on 09-19-16

Essential Reading - Product Dev Classic

Experienced author provides well thought through and practical frameworks, knowledge and advice. Great follow on from Lean Startup. Highly recommend this one.

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1 of 1 people found this review helpful

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