The Lean Entrepreneur

  • by Brant Cooper, Patrick Vlaskovits
  • Narrated by Erik Synestvedt
  • 10 hrs and 39 mins
  • Unabridged Audiobook

Publisher's Summary

You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt.
With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.
The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
The Lean Entrepreneur shows you how to:

Apply actionable tips, tricks, and hacks from successful lean entrepreneurs
Leverage the Innovation Spectrum to disrupt existing markets and create new ones
Drive strategies for efficient market testing with Minimal Viable Products
Engage customers with Viability Testing and radically reduce the time and budget for product development
Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks
Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them


What the Critics Say

"A sprawling overview of some of the biggest ideas in the start-up world." (Seth Godin, Author of The Icarus Deception)


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Customer Reviews

Most Helpful

The authors need to learn to write an LEAN boook!

What disappointed you about The Lean Entrepreneur?

I loved the Lean Startup. While I've listened to the Lean Startup twice, I cannot bear to listen to the Lean Entrepreneur again. The authors have this awful habit of making lists upons list upon lists. Several times, I paid special attention to these lists, and tried to figure out what was the point of these special long lists. There was no point as far as I could tell, other than being space fillers and perhaps showing off the authors' expertise at making lists. This book contains a lot of useless opinions and rehashed concepts, and poorly illustrated case studies. If you get this book with the hope of further understand the concepts behind the Lean Startup, you will be sorely disappointed. If you get this book with the hope of being entertained or perhaps learning something, you will be equally disappointed. And since this is an digital version from Audible, you can't even use it as a doorstop. What a waste of time and money.

Has The Lean Entrepreneur turned you off from other books in this genre?

No, since the Lean Startup is an excellent book. The Lean Entrepreneur is just a poorly conceived and poorly written book. If the authors were to write a book in another genre, it would be equally bad. They need to take a basic college writing course and learn some principles of good writing before attempting another book.

What didn’t you like about Erik Synestvedt’s performance?

Can't put a finger on it. But his performance in part 2 of the audio book was better than part 1.

You didn’t love this book... but did it have any redeeming qualities?

It has a section here and there that was interesting. But these good parts were quickly drowned out by the authors' interminable lists.

Any additional comments?

I have no idea where the good reviews come from. Maybe they are from the authors friends?? I will NOT trust another book with so few reviews.

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- AmzPrime

Great Listen

This book is a must for people who want to dive in deeper into lean startup thinking. Very good advice on how to approach challenges and lots of real world examples from practitioners!
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- Christophe

Book Details

  • Release Date: 05-14-2013
  • Publisher: Gildan Media, LLC