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By rings48 on 12-11-17
Get past the start and be impressed
The beginning seems pretentious but the 'meat' of the book is filet mignon.
My brother and I started listening during a long car ride, which soon led to us mocking the early oversimplification of the book which made the author sound more like a college student trying to sound smart than an enlightened author. But once the ideas of the book start flowing, we become deeply in love with the author's honest thoughts. Often he recognizes the over simplification and balances them with stories of success and failures of simplification. By the end, the over simplification at the beginning is repeated and each worded meant something.
So I recommend this book whole-heartedly to anyone in marketing or engineering as a way to improve your craft.