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This is a good book. The system presented by the authors is valid and an organization would greatly benefit of such a system. Then, if it was so good, why not give it 5 stars? Because it is good, but not breathtaking. The last star is for outstanding presentation, breathtaking listening, or at least for novelty of the oppinions. There is no such thing in the book. Is like an excelent University textbook, not as a bestseller.
1 of 1 people found this review helpful
The premise that too many strategies break down because of weak execution is strong. From personal experience as a marketing consultant I have learned over the years that success is made or broken at the point of sale. So a book on the last link really got me interested.
Although the book does provide some interesting structures and advice on making strategy work in practice, there is too much jargon in it to really hold my attention.
Phrases like 'only a consistent, compelling and integrated sales strategy aligned with long-term strategic and quantified business objectives can lead to true and sustained success' (I made this one up). The words 'strategic' and 'integrated' seem to be used at least three times in each sentence. In paper form, it would have helped to read the story faster by skipping over the jargon phrases. In audio, it annoys quickly.
So two stars for the idea, no more because of the jargon.