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Anyone in sales needs to create a client relationship in order to keep the customer coming back. Stevens offers the roadmap to sales success...take the offensive and get that sale!!
The book is more for Realtors and people who need to create a long time relationship with clients in order to get referals etc. I was not impressed with any of the techniques offered. It is more of kissup to the customer attitude than anything. If you are undecided betweed this book and another, try the other.