• The Irresistible Offer

  • How to Sell Your Product or Service in Three Seconds or Less
  • By: Mark Joyner
  • Narrated by: Mark Joyner
  • Length: 3 hrs and 42 mins
  • Unabridged
  • Release date: 07-28-06
  • Language: English
  • Publisher: Gildan Media, LLC
  • 3.9 (129 ratings)

Regular price: $13.99

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Publisher's Summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc.; (P)2006 Gildan Media Corp
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Critic Reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
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Customer Reviews

Most Helpful

By S.W. on 07-05-08

Not Concise, Needs to be abridged

While the first part of this audio book concentrated on the components of the "Irresistible Offer," the remainder of the book was mostly about marketing in general. I was expecting the author to cover the "irresistible offer" more indepth. Instead, the author covered it very broadly and added a lot of general marketing tips that you can get from any other marketing book. He repeats the phrase "irresistible offer" several times without providing new information on how to strengthen our knowledge, properly formulate, construct, and apply an "irresistible offer" to our own businesses.

The narrator's voice gets pretty drone after a while and his message was difficult to follow because I found myself distracted by the way he was delivering his message. The overall message of this book is OK, but I would advise buying the actual book, skipping right to the meat of the subject, and avoiding the filler parts.

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6 of 7 people found this review helpful


By Amazon Customer on 03-03-17

Clear, concise, good examples!

A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.

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2 of 2 people found this review helpful

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Customer Reviews

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By denise Dje Komenan on 03-20-17

amazing!

I loved it! it was more than I expected, just what I was looking for!
I have a workbook that I can listen to over and over and apply to all areas of my life

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By Linda on 11-26-15

A Masterpiece

Would you recommend this audiobook to a friend? If so, why?

I would recommend this book because it succinctly explains the most important component in keeping your customers happy and making a sale every time...MAKE THEM AN IRRESISTIBLE OFFER. A must read/listen!!!

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Customer Reviews

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By James on 02-06-15

Very interesting.

Made a lot of sense. Can't wait t to listen too again. Got a lot out of it. Well worth the money.

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