The Irresistible Offer

  • by Mark Joyner
  • Narrated by Mark Joyner
  • 3 hrs and 42 mins
  • Unabridged Audiobook

Publisher's Summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

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What the Critics Say

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

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Customer Reviews

Most Helpful

Not Concise, Needs to be abridged

While the first part of this audio book concentrated on the components of the "Irresistible Offer," the remainder of the book was mostly about marketing in general. I was expecting the author to cover the "irresistible offer" more indepth. Instead, the author covered it very broadly and added a lot of general marketing tips that you can get from any other marketing book. He repeats the phrase "irresistible offer" several times without providing new information on how to strengthen our knowledge, properly formulate, construct, and apply an "irresistible offer" to our own businesses.

The narrator's voice gets pretty drone after a while and his message was difficult to follow because I found myself distracted by the way he was delivering his message. The overall message of this book is OK, but I would advise buying the actual book, skipping right to the meat of the subject, and avoiding the filler parts.
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- S.W.

The Irresistible Offer

This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!
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- s

Book Details

  • Release Date: 07-28-2006
  • Publisher: Gildan Media, LLC