The Irresistible Offer

  • by Mark Joyner
  • Narrated by Mark Joyner
  • 3 hrs and 42 mins
  • Unabridged Audiobook

Publisher's Summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!


What the Critics Say

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)


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Customer Reviews

Most Helpful

One great ideea

The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.
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- Marian Hanganu "Marian Hanganu"

Adolescent and irritating

Talk about sexual obsession. The author's non-stop gotta-get-laid commentaries rapidly overshadowed the message he was trying to deliver. Save your money. There are other authors who have more to offer without resorting to the use of offending language.
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- J. D. Mosley-Matchett ""

Book Details

  • Release Date: 07-28-2006
  • Publisher: Gildan Media, LLC